To fund the planting of 1 million trees in 5 years in the National Forests. High School student led endeavor by Matthew Hall has already noticed the consequences of global climate change in his short lifetime as seen by extreme weather like deadly wildfires in the West and flooding & hurricanes in the East. Our partners at the National Forests Foundation state that climate change is creating new stressors for our forests by changing environmental conditions like temperature and precipitation. Forests in the U.S. offset between 10-20% of U.S. emissions each year. Reforestation efforts help to sustain the increase in carbon sequestration potential of our National Forests, mitigating the effects of global climate change.
What’s good for the Earth is good for business and health. Millions of dollars have been spent to date on the PhRMA “Go Boldly” messaging campaign and now we are asking these corporate donors and the rest of the pharmaceutical industry to “Give Boldly” too. The appeal from the pharma angle (other than a cleaner Earth) is twofold. First, this truly would show a softer side of Pharma consistent with the new PhRMA messaging goal and secondly, Health Care Providers (HCPs) may be more inclined to attend industry sponsored educational platforms because of this gratitude certificate. The founders believe it is a symbiotic relationship.