To fund the planting of 1 million trees in 5 years in the National Forests. High School student led endeavor by Matthew Hall has already noticed the consequences of global climate change in his short lifetime as seen by extreme weather like deadly wildfires in the West and flooding & hurricanes in the East. Our partners at the National Forests Foundation state that climate change is creating new stressors for our forests by changing environmental conditions like temperature and precipitation. Forests in the U.S. offset between 10-20% of U.S. emissions each year. Reforestation efforts help to sustain the increase in carbon sequestration potential of our National Forests, mitigating the effects of global climate change.
What’s good for the Earth is good for business and health. Millions of dollars are spent annually on messaging campaigns like the PhRMA “Go Boldy” campaign and now we are asking the the pharmaceutical industry, businesses and individuals alike to “Give Boldly” too.